The holiday shopping season is here, and ShopBack is launching its biggest cashback event of the year. From Tuesday, November 18 through Friday, December 5, 2025, shoppers can access unprecedented cashback offers across dozens of major retailers. This isn’t just Black Friday anymore – it’s an 18-day cashback bonanza spanning multiple shopping events.
What Makes ShopBack’s BFCM 2025 Different?
This year’s campaign goes beyond the traditional single-day sales. ShopBack has structured deals across five key shopping days, each with its own featured retailers and exclusive flash deals. Whether you’re shopping for electronics, fashion, home goods, groceries, or travel, there’s a strategic day to maximize your savings.
The Flash Deals You Cannot Miss
Before we dive into the daily deals, let’s highlight the limited-time flash deals that will require calendar alerts because of tight timing:
Friday, November 28 at 4PM-5PM PT
Amazon 50% Cashback (capped at $15, one order per user)
This is the headline event. For one hour only, Amazon offers an incredible 50% cashback on purchases. With a $15 cap, you can make a $30 purchase and get $15 back. Set your alarm for 3:55 PM PT, have your cart ready, and be prepared to check out the moment the clock strikes 4 PM PT.
Saturday, November 29 at 4PM-5PM PT
DoorDash 15% Cashback (capped at $10, one order per user)
Planning a Saturday night in? This flash deal covers your dinner with an upgraded 15% rate. The $10 cap means you can order approximately $67 in food and get $10 back.
Sunday, November 30 at 4PM-5PM PT
Uber Eats $5 Cashback (flat rate, one order per user)
Sunday dinner gets even simpler with a flat $5 cashback – no percentage calculations needed. Just order through ShopBack and receive $5 back on your meal.
Monday, December 1 at 4PM-5PM PT
Walmart 25% Cashback (capped at $20, one order per user)
Cyber Monday brings another one-hour opportunity, this time at Walmart. The 25% rate with a $20 cap means you can spend $80 and get $20 back.
Feel free to save the below guide image as a reference!
Black Friday: Friday, November 28, 2025
Black Friday remains the anchor of the entire campaign, with all-day deals at eleven major retailers plus that crucial Amazon flash deal. Get a $20 sign-up bonus by signing up using this link.
Huge Amazon Opportunity
Flash Deal (4PM-5PM PT): 50% cashback, capped at $15, one order. All-Day Deal: 5% cashback, capped at $25, one order. We recommend getting your cart ready to snipe this awesome 50% cashback deal.
Fashion and Apparel
Zara: 20% cashback (capped at $30) Fall and winter wardrobes get a serious discount. The $30 cap means you can spend $150 and get $30 back – essentially a 20% discount on top of any Black Friday sales that Zara is already running.
Adidas [NEW]: 20% cashback (capped at $50) Athletic wear and sneakers at a premium discount. The $50 cap is one of Black Friday’s highest, perfect for stocking up on workout gear or grabbing those limited-edition sneakers.
Electronics and Home Improvement
Best Buy: 15% cashback (capped at $35) Upgraded from the standard rate, Best Buy’s 15% cashback makes tech purchases even more attractive. Stack this with Black Friday doorbusters for serious savings.
Home Depot: 15% cashback (capped at $40) The highest cap of Black Friday, perfect for home improvement projects, appliances, or tools. Spend $267 to maximize your $40 cashback.
Lowe’s [NEW]: 15% cashback (capped at $15) Home Depot’s competitor joins the lineup with the same 15% rate, though with a lower cap. Great for smaller projects or specific items.
Marketplace and Online Shopping
TEMU: 60% cashback (capped at $30) This is the highest percentage of the entire campaign. With a $30 cap, you can spend $50 and receive $30 back. TEMU’s already-low prices combined with 60% cashback makes this a standout deal.
eBay: 15% cashback (capped at $20) Upgraded to 15%, great for both new and refurbished items, collectibles, or that specific hard-to-find item.
Aliexpress: 15% cashback (capped at $30) International shopping gets a boost with 15% back. The $30 cap covers $200 in purchases.
General Retail
Walmart: 15% cashback (capped at $15) Upgraded to 15% for Black Friday. Note this is separate from Monday’s flash deal – use today for general shopping.
Macy’s: 20% cashback (capped at $20) Premium department store shopping with 20% back on everything from clothing to housewares.
Not a Shopback user yet? Claim a $20 sign-up bonus here.
Black Friday Weekend: Saturday & Sunday, November 29-30, 2025
The deals don’t stop when Friday ends. The weekend brings a fresh slate of offers, including those important food delivery flash deals.
Saturday, November 29, 2025
DoorDash Flash Deal (4PM-5PM PT): 15% cashback, capped at $10
The Saturday flash deal has been upgraded to 15% cashback. Whether you’re recovering from Black Friday shopping or hosting friends, this improved rate makes Saturday dinner more affordable. With the $10 cap on 15% cashback, orders around $67 qualify for the full benefit.
Booking.com: 20% cashback (capped at $200) – SATURDAY ONLY
This is huge for travel planning. The $200 cap means you can book up to $1,000 in travel and receive $200 back. Book that winter getaway, spring break trip, or summer vacation now. This deal is only available on Saturday, November 29 – it will not repeat on Sunday.
Sunday, November 30, 2025
Uber Eats Flash Deal (4PM-5PM PT): $5 flat cashback
Cap off your weekend with this simplified dinner delivery deal. Instead of a percentage, you get a flat $5 back on your Uber Eats order. Perfect for a relaxed Sunday evening at home. If you’re not a Shopback user yet, get started with a $20 sign-up bonus.
All Weekend Long (Both Days)
Amazon: 5% cashback (capped at $10 per day) Note the “per day” language – you can claim this once on Saturday and once on Sunday for a total of $20 in cashback across the weekend.
Zara: 15% cashback (capped at $25) Upgraded to 15% for the weekend. While lower than Friday’s 20%, it’s still a solid rate with a $25 cap covering $167 in purchases.
Instacart: 15% cashback (capped at $20) Upgraded to 15%, making grocery shopping more rewarding. The $20 cap covers about $133 in grocery orders – useful for stocking up.
ULTA Beauty: 20% cashback (capped at $25) Beauty and skincare purchases get a strong discount. The $25 cap means $125 in beauty products earns full cashback.
SHEIN: Up to 25% cashback (capped at $25) Fast fashion with substantial cashback. The “up to” language suggests varying rates by category.
Nike: 20% cashback (capped at $50) The weekend’s highest cap, perfect for athletic wear and sneakers. A $250 Nike order earns the full $50 back.
Old Navy: 15% cashback (capped at $25) Upgraded to 15% for the weekend. Family clothing made more affordable, with the cap covering $167 in purchases.
Cyber Monday: Monday, December 1, 2025
Cyber Monday traditionally focuses on tech and online retailers, and ShopBack’s lineup reflects that with several upgraded rates.
The Walmart Flash Deal (4PM-5PM PT)
Walmart: 25% cashback (capped at $20)
This is your second chance at Walmart with a much better rate. The 25% cashback with a $20 cap means spending $80 maximizes your benefit. Use this for electronics, toys, or any specific items you’ve been watching.
All-Day Cyber Monday Deals
Amazon: 5% cashback (capped at $10) Consistent with weekend rates, Amazon remains a solid option for general online shopping.
Zara: 15% cashback (capped at $25) Same as weekend rates. The $25 cap covers $167 in purchases.
Kohl’s: 15% cashback (capped at $15) Upgraded to 15%, this stacks beautifully with Kohl’s Cash and other store promotions.
TikTok Shop: 15% cashback (capped at $20) Upgraded to 15%, making social commerce even more attractive. Perfect for trendy items and viral products.
Petsmart [NEW]: 15% cashback (capped at $15) Pet supplies join the Cyber Monday lineup. Stock up on food, toys, and accessories with 15% back.
Sam’s Club: Up to 20% cashback (capped at $20) Warehouse shopping with substantial cashback. The “up to” language suggests variable rates, but the $20 cap remains constant.
Travel Tuesday: Tuesday, December 2, 2025
As shopping mania winds down, Travel Tuesday emerges as the day to book your next adventure.
Expedia: 20% cashback (capped at $200)
This matches Saturday’s Booking.com offer in terms of percentage and cap. Book flights, hotels, vacation packages, or rental cars through Expedia and earn up to $200 back. The $200 cap covers $1,000 in travel bookings.
If you missed the Booking.com deal on Saturday or need to book additional travel, this is your opportunity.
Strategic Shopping Guide: How to Maximize Your Cashback
Planning Your Purchases
The first thing you should do is sign up if you’re not a customer yet. Right now, new users can get a $20 bonus for a limited time.
Make a List by Category
- Electronics and tech: Black Friday (Best Buy 15%) or Cyber Monday (Walmart flash 25%)
- Fashion: Black Friday (Zara 20%, Adidas 20%) beats other days
- Athletic wear: Black Friday (Adidas 20%) or Weekend (Nike 20%)
- Home improvement: Black Friday (Home Depot 15%, Lowe’s 15%)
- Marketplace items: Black Friday (TEMU 60% is unbeatable)
- Groceries: Weekend (Instacart 15%)
- Beauty: Weekend (ULTA 20%)
- Pet supplies: Cyber Monday (Petsmart 15%)
- Travel: Saturday (Booking.com 20%) or Tuesday (Expedia 20%)
Watch the Caps
Cashback caps are your limiting factor. Here’s how to think about them:
- Adidas on Black Friday: $50 cap with 20% = spend $250 to maximize
- Home Depot on Black Friday: $40 cap with 15% = spend $267 to maximize
- Zara on Black Friday: $30 cap with 20% = spend $150 to maximize
- Travel (Booking/Expedia): $200 cap with 20% = spend $1,000 to maximize
For purchases beyond the cap threshold, you’re getting a lower effective percentage. Consider splitting across retailers or days.
The One Order Per Deal Rule
Almost every deal specifies “limited to 1 order per user.” This means:
- You cannot place multiple orders to claim the same deal repeatedly
- You CAN claim different deals (Amazon flash deal + Amazon all-day = two separate orders)
- You CAN claim the same retailer on different days (Amazon Friday + Amazon Saturday)
Plan each order carefully to maximize cashback within the cap. Make sure to familiarize yourself with all of Shopback’s terms as well.
Flash Deal Strategy
Set Multiple Alarms
Don’t rely on memory. Set phone alarms for 3:55 PM PT on:
- Friday, November 28 (Amazon 50%)
- Saturday, November 29 (DoorDash 15%)
- Sunday, November 30 (Uber Eats $5)
- Monday, December 1 (Walmart 25%)
Pre-Load Your Cart
For Amazon and Walmart flash deals, add items to your cart in advance. When the flash deal goes live, you just need to check out.
Time Zone Awareness
All flash deals are 4PM-5PM Pacific Time. Adjust for your time zone:
- East Coast: 7PM-8PM ET
- Central: 6PM-7PM CT
- Mountain: 5PM-6PM MT
Stacking Savings
ShopBack’s cashback works on top of existing retailer promotions:
- Store sales: Zara’s 30% off + 20% ShopBack cashback
- Coupons: Use retailer codes + get cashback
- Credit card rewards: Stack credit card points with ShopBack
- Store loyalty: Kohl’s Cash, Macy’s Star Rewards + ShopBack
This is where real value happens—multiple layers of discounts.
What’s New This Year?
ShopBack has enhanced many rates for 2025:
New Retailers:
- Adidas (20% cashback, $50 cap) – Black Friday
- Lowe’s (15% cashback, $15 cap) – Black Friday
- Petsmart (15% cashback, $15 cap) – Cyber Monday
Upgraded Rates:
- Best Buy: 10% → 15%
- eBay: 10% → 15%
- Home Depot: 10% → 15%
- Walmart (Black Friday): 10% → 15%
- Aliexpress: 10% → 15%
- Macy’s: 15% → 20%
- DoorDash Flash: 10% → 15%
- Zara (Weekend): 10% → 15%
- Instacart: 10% → 15%
- Old Navy: 10% → 15%
- Kohl’s: 10% → 15%
- TikTok Shop: 10% → 15%
Changed Offer:
- Uber Eats: Changed from 10% ($10 cap) to flat $5 cashback
These improvements mean significantly better value than previous years.
Common Mistakes to Avoid
Missing the Flash Deal Window These are 60-minute opportunities. Miss them, and they’re gone. Regular all-day rates are significantly lower.
Exceeding Caps Unnecessarily Spending $300 at Zara on Black Friday means you’re only getting $30 back (10% effective rate). Consider splitting across multiple retailers.
Forgetting the One-Order Rule Multiple orders to circumvent limits could result in cashback denial.
Not Shopping Through ShopBack You MUST access retailers through ShopBack’s platform for cashback to track. Direct shopping doesn’t earn cashback.
Ignoring Time Zones All flash deals are Pacific Time. East Coast shoppers: it’s 7PM, not 4PM.
Campaign Timeline at a Glance
Tuesday, November 18, 2025: Campaign launches
Friday, November 28, 2025: Black Friday
- 11 all-day retailer deals
- Amazon 50% flash deal at 4PM-5PM PT
- NEW: Adidas 20%, Lowe’s 15%
Saturday, November 29, 2025:
- 8 all-day retailer deals
- DoorDash 15% flash deal at 4PM-5PM PT
- Booking.com 20% (this day only)
Sunday, November 30, 2025:
- 8 all-day retailer deals (same as Saturday, minus Booking.com)
- Uber Eats $5 flash deal at 4PM-5PM PT
Monday, December 1, 2025: Cyber Monday
- 6 all-day retailer deals
- Walmart 25% flash deal at 4PM-5PM PT
- NEW: Petsmart 15%
Tuesday, December 2, 2025: Travel Tuesday
- Expedia 20% cashback all day
Friday, December 5, 2025: Campaign ends
The Bottom Line: Your BFCM 2025 Action Plan
ShopBack’s Black Friday Cyber Monday 2025 campaign offers exceptional value for strategic shoppers. With rates up to 60%, flash deals offering 50% and 25% back, and caps as high as $200, the savings potential is significant.
The 2025 enhancements – three new retailers, upgraded rates at 13 stores, and improved caps – make this the strongest ShopBack BFCM campaign yet.
Success requires preparation:
- Review all deals and map purchases to optimal days
- Set alarms for all four flash deals (note the times!)
- Pre-load carts for flash deal retailers
- Shop through ShopBack every single time
- Monitor cashback tracking after each purchase
The campaign runs November 18 through December 5, 2025 – 18 days of elevated cashback across dozens of retailers. Whether you’re shopping for yourself, buying holiday gifts, or stocking up on essentials, there’s a deal designed to save you money.
Terms and conditions apply to all offers. ShopBack reserves the right to modify or terminate offers. All cashback is subject to successful order completion and adherence to stated terms. Happy shopping, and may your cashback be plentiful.
Disclaimer: All information based on ShopBack’s official BFCM 2025 comms. Offers are subject to change. Cashback caps are firm limits. Limited to one order per user per offer unless otherwise specified. Check ShopBack.com for the most current terms and conditions.
